Privacy Policy

This Privacy Policy and Cookie Policy apply to your interaction with Diaverum AB or any of its subsidiaries (collectively “Diaverum”, “we”, “us”, “our”) mainly at the web site (the “Site”).

This web site is provided by Diaverum AB, (the “Data Controller”).
Diaverum AB
Company org. no. 559140-5344
Visiting address: Hyllie Boulevard 35
Postal address: Hyllie Boulevard 39
SE 215 37 Malmö

Phone number: +46 46 287 3000

Diaverum AB as data controller is responsible for protecting your personal information, and our aim is that you will feel safe with the way we process your personal information. We process your personal information in accordance with this Privacy Notice and applicable legislation, as of May 25th 2018, the EU General Data Protection Regulation.

Your privacy is very important to us and we recognize your need for appropriate protection and management of any personal information you share with us. Therefore, we have developed this privacy policy (the “Privacy Policy”) which describes how we collect and use your personal information. The Privacy Policy applies mainly to information gathered by us from the Site but could include information from other sources; e.g. information gathered through offline sources or through other sites owned and managed by Diaverum’s affiliates.

Diaverum AB has appointed a Data Protection Officer who can be contacted by email: or postal address:

Diaverum AB
Data Protection Officer
Hyllie Boulevard 39
SE 215 37 Malmö
Phone number: +46 46 287 3000

Personal Information

Most of Diaverum’s services, features and functions on the Site do not require any form of registration, allowing you to visit the Site without telling us who you are. However, in order to make some services, features and functions available to you, we may request certain personal information about you. Such personal information may include, but may not be limited to,

  • your name,
  • the name of your organization (if any),
  • your e-mail address,
  • your mailing address and
  • your telephone number.

For some services, you may also be requested to provide certain limited medical information. Certain personal information may be mandatory, which means that if you choose not to submit it, it may not be possible for you to gain access to certain parts of the Site or for us to respond to your query.

In general, all information directly or indirectly linked to a natural living person is personal information. This includes photos and sound recordings of individuals even though no names are mentioned. Encrypted data and various types of electronic identities, such as IP numbers, are considered personal information if they can be linked to natural person.


Every location of the Site where you are requested to submit personal information will contain a link to this Privacy Policy. By accepting this Privacy Policy and submitting your personal information at such location, or by other means, you acknowledge and agree to Diaverum’s collection and use of your personal information as described in this Privacy Policy.

Use of Personal Information

Before collecting personal information, we will identify the purposes for which the information is being collected. We will collect and use your personal information solely with the objective of fulfilling those purposes and we will inform you of such purposes when we ask you for your information. For example, we may collect and use personal information to provide you with products or services or to bill you for products or services which you request. We may also use the information to market products and services which we think may be of interest to you, or to communicate with you for other purposes.

The lawful basis to collect, store and use the personal information include: 

  • legitimate interests for offering customized products and services, administering our website and business, personalizing our website for you, enabling your use of the services available on our website, dealing with inquiries and complaints made by or about you relating to our website
  • consent, your explicit and informed approval to the usage of your personal information
  • contractual necessity, if a contract between you and us is entered into

Your information will not be stored for longer than is necessary for the identified purposes, or to fulfill any regulatory or legal requirement, or until your consent is withdrawn.

No profiling or automated decision-making is performed using your personal information.

If you send us a direct email we will process the personal data in that email with respect for your privacy and according to this privacy policy.

Disclosure to Third Parties

We will not sell, share or otherwise distribute your personal information to third parties except as provided in this Privacy Policy. We may transfer your personal information to Diaverum affiliates and other third parties with whom Diaverum has a contractual relationship in order to further process your information in accordance with the purpose(s) for which the information was originally collected, such as delivery of services, evaluation or technical support. Such transfer will only occur if the affiliate or third party has contracted with Diaverum that it will only use the personal information for the agreed upon purpose(s) and within the limits under which the information was originally collected.

We may disclose your personal information if we are required to do so by applicable law, court order or government regulation, or if such disclosure is otherwise necessary in support of any legal or criminal investigation.

Additionally, in the event of a reorganization, merger or sale, we may transfer your personal information to the relevant third party, provided that such party agrees to treat the personal information in accordance with this Privacy Policy.
We may obtain the services of outside parties to assist us in collecting and processing the information described in this section and all such third parties will be placed under the obligations described above.

Your Rights

  • You are entitled to know what personal information we are processing regarding you, and you can request a copy of such data.
  • You are entitled to have incorrect personal information regarding you corrected, and in some cases you may request that we delete your personal information (if, for example, the personal information is no longer necessary for the identified purpose).
  • If you have given your consent to processing of your personal information for an explicit purpose, you may always withdraw your consent.
  • You also have the right to object to certain processing of your personal information, and request that the processing of your personal information be limited. Please note that limitation or deletion of your personal information may result in us not being able to fulfil our obligations.
  • You are also entitled to extract your personal information in a machine-readable format and to transfer the personal information to another controller.

Your requests will be dealt with in a prompt and proper manner. Requests to delete personal information will be subject to any applicable regulatory or legal requirement.

To exercise any of you rights, you should contact us here:

Diaverum AB
Postal address: Hyllie Boulevard 39
SE 215 37 Malmö
Phone number: +46 46 287 3000

If you have any objections to or complaints about the way we process your Personal Data, you have the right to lodge a complaint with the relevant data protection supervisory authority.

Security and Confidentiality

To ensure the security and confidentiality of your personal information, we use data networks which are protected by, for example, industry standard firewalls and password protection. We have taken appropriate technical and organizational measures to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration and destruction.

Transfer of Personal information abroad

Since Diaverum is a multinational corporation, we have databases in different jurisdictions and we may transfer your personal information to one of Diaverum’s databases outside your country of residence. Consequently, your personal information may be transferred to a database in a country outside of the European Economic Area (“EEA”). These countries may not have similar data protection laws to the EEA. If we transfer your personal information outside of the EEA in this way, we will take steps to ensure that your personal information is adequately protected through appropriate safeguards, standardized data protection agreements or reliance of an EU Adequacy decision. We may transfer personal data to a country outside the EU/EEA without an adequate standard of protection in the following circumstances: with your explicit and informed consent, fulfilling a Contract or Legal Claim.

Notification of Changes

Diaverum reserves the right to amend this Privacy Policy from time to time. The date of last modification is stated at the end of this Privacy Policy. If we make any changes to this Privacy Policy and the way in which we use your personal information, we will post these changes on this page. Please check our Privacy Policy on a regular basis. If at any point we wish to use your personal information in a manner different from that stated at the time it was collected, you have the right to be notified by us, and where applicable, give your consent to use your personal information in this different manner.

Questions or Comments

If you have any questions or comments regarding our Privacy Notice, Cookie Policy or Terms of Use, please contact us:

Diaverum AB
company org. no. 559140-5344,
Hyllie Boulevard 39
215 37 Malmö
Phone number: +46 46 287 30 00

Date of last modification: 8 July 2020.